Saturday, July 26, 2014

Sigh Styles for ROYALE's Brand Awareness Campaign: Royale Beauty

Sigh Styles have been supporting brand awareness campaigns for new direct selling businesses in the Philippines.  If you remember, I had a collaboration with Human Heart Nature and Beautiful Horizon, see HERE and HERE.  And this year, I decided to promote another direct selling business which has been in the industry for quite some time now.  I was introduced to Royale Business Club through my sister's officemate, C2, nick for Luisito.  He did later become our (my sister and I) business partner / adviser.  As C2 is also interested in photography, the photo shoot then became another great collaboration of talents.
Now let's talk about Royalè.

Royalè is a 100% Filipino-owned corporation established in 2006. From its headquarters in Quezon City, Philippines, the company is continually changing the landscape as we know it - from its expansion of branches throughout key cities in the country to international hotspots in the cities of Dubai, Taipei, Singapore, Doha & Abu Dhabi.

Royalè as a Brand is synonymous with innovation and modern. From the packaging to the over-all impeccable quality and service, Royalè products are superlative in all aspects. Its success in the local and international markets is a glaring declaration of this feat.

This photo shoot is particularly focused on the beauty products of Royale.
Hence, I entitled this beautiful shoot as ROYALE BEAUTY (taken from the company's line of beauty treats).

I collaborated with LOUISE for the second time as the model for this campaign.  If you can remember, Louise is the very first model that I have worked with back in 2012.  See HERE.

Beauty equates elegance, exquisiteness, refinement, glamour.  And with ROYALE BEAUTY products - both for personal care and beauty supplements, the enumerated adjectives would all become a woman's daily wear, revealing that beauty inside out.

I am too inspired in styling for this photo shoot. I am pro-feminism and this concept shoot is one good avenue to express my advocacy on woman empowerment.  Putting on polished, bold, yet chic disposition as seen on the choice of clothing and art direction. 

This photo says, " Look at me, I am more than what meets the eye." 

Over the years, I have learned that what's important in a dress is the woman who is wearing it.
- Yves Saint Laurent
ROYALE's thrusts:
Beauty. Health. Opportunity. Wealth.

Elegance is the result of a natural equilibrium between simplicity, looking after oneself and intelligence.  All this generates the attitude we call elegance.  It is a quality which, contrary to popular belief, does not required deep pockets.  - Giorgio Armani

The empowered woman is powerful beyond measure and beautiful beyond description. - Dr. Steve Maraboli

The business model of Royalè is now the benchmark of Filipino-owned corporations who want to expand their operations worldwide. This pursuit requires more than hard work, but rather, it calls for continuous dedication to excellence and a pragmatic understanding of large-scale multi-national operations. More importantly, a management with keen business sense, acumen and diligence of the highest level is required. 

Hair and Make-up is done by Sigh Style's trusted artist: DANI ALCEDERA.  
For inquiries on her HMU services, you can comment on to this post or email me at and I will certainly connect you to Dani.  You can also send directly your inquiries to her facebook account here.

“Women think of all colors except the absence of color. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.” 
― Coco ChanelChanel

For inquiries and orders of ROYALE products and to get to know more of the business, contact LUISITO BINAL and MAY.
You can also comment on to this post or email me at and I will surely connect you to Luisito and May.

Fashion Styling and Creative Direction: Sigh Styles
Accessories: Sugar Kissed

Head Office of Royale Business Club in Cebu City at F. Ramos St.

Do keep coming back for my styling stints.

Live in style, everyday!

Saturday, July 19, 2014

Sigh Styles Concept for Sunstar: Plus Size is In

Gone are the days when the "curvy" ladies are hiding in their shells.  Everyone is equally treated now.  The big and small are now sharing the same spotlight.
I have been contributing to SUNSTAR newspaper since 2013 and have styled and photographed models that have skinny figures.  Last April of this year, I realized, why not feature a 'curvy' model and explore the fashion of plus sizes.

I was overwhelmed to get another nod by Ms. Kara Mae Noveda to do a photo shoot for PLUS SIZE Fashion which was featured in SUNSTAR newspaper - Shopping Bag section on May 23, 2014.

The next 5 photos below made it on print.
My styling for this Plus Size concept encompasses the idea of the body as a canvass to express one's self through fashion and strut daily that exuding confidence, telling the world, who cares if I'm not skinny.
Being chubby or plump or obese is not a hindrance to look good and feel good about oneself.  And in fashion, being overweight is no longer a problem.  Fashion brands now offer a motley of clothing for the multiple-X-L size.

In dressing-up for your curves, one must always remember to choose clothing that will complement your body shape and size and of course, your personality.  Choose a style that will define you, not destroy you.  

Dressing appropriately is always a number one consideration, i.e., dress according to the occasion, to the event, to the crowd you will be with and even to the weather.

Meet ROSECEL, my 18-year-old cousin, who is the perfect model for this concept.

Rosecel has always been a support as she is the resident assistant to the fashion stylist of Sigh Styles and has somehow learned the rudiments of fashion styling.

I dearly hope you have learned something from this styling stint. To all 'curvy' ladies out there, be inspired, buy that dress you always wanted from your favorite shop, take out those pretty heels and DRESS TO IMPRESS and DRESS TO EXPRESS!

Fashion Styling, HMUA and Photography:

Clothes by CYECLE
Necklace - 1st/2nd/4th photo by SUGAR KISSED

Do keep coming back for more of my styling stints.

Live in style, everyday!

Friday, July 11, 2014

Sigh Styles Turns Two! + Sigh Styles Concept for Sunstar - 2014 Color of the Year: Radiant Orchid

Time glided fast, and now Sigh Styles is already TWO!
My latest contribution to Sunstar newspaper came out perfectly in time for my 2nd year celebration.

If you can remember my very first contribution to Sunstar, which came out on April 2013, it was about 2013's Color of Year < EMERALD >.

On January of this year, I volunteered to Ms. Kara Mae Noveda to do a feature on 2014's Color of the Year < RADIANT ORCHID >.  The shoot did came out late as I was searching for the impeccable collaborators.

On June 2, 2014, the 'radiant orchid' photo shoot I collaborated with Divine Orlina Tayrus and Christine Cueto was featured in Shopping Bag section of Sunstar newspaper entitled HEY JUNE!

The next 5 photos made it on print.

It is a captivating harmony of fuchsia, purple and pink undertones. 
The color emanates great love, joy and health.  Such a wonderful color isnt' it?
I have no second thoughts in inviting Divine to do the make-up and model for the Radiant Orchid feature.  I knew she is the most befitting muse for this shoot.  On Sigh Styles first year feature in this blog, Divine was the model and make-up artist too, see HERE.

When I conceptualized for this photo shoot, what was in my head is the idea of wearing Radiant Orchid all year-round.  So my preparation revolved on outfits for the four seasons of the year.

the outfit:
 purple longsleeve knit dress studded with faux diamonds + white boots & white beanie embellished with holographic sequins (not seen in pic)

the outfit:
floral print in purple mullet dress with trail + purple floral headpiece

the outfit:
lavender romper + lavender sneakers
 summer outfit accessorized with white crochet scarf worn as bandana + purple/pink chiffon drop tier earrings

- FALL -
the outfit:
purple tier halter satin dress embellished with sequins + purple pants + black cape with faux rossettes on sleeves
+ purple earrings and necklace set by SUGAR KISSED

Would you agree that the photos are all picture-perfect? These pretty photos are captured by Christine Cueto, such a talented young artist.

Photography by CHRISTINE CUETO
Model and Make-Up Artist DIVINE ORLINA TAYRUS
Fashion Styling by Yours Truly
Clothes by CYECLE

Do keep coming back for more of my styling stints.
Live in style everyday.